Thu. Nov 21st, 2024

Comparación de resultados de contenido de tendencia en ChatGPT, Gemini y Claude


“¿Deberíamos usar ChatGPT, Gemini o Claude para crear contenido de tendencia?”

Esa es una buena pregunta, y una que me hacen con frecuencia cuando doy una clase en vivo sobre cómo involucrar al público a través del contenido.

Se podría pensar erróneamente que los instructores deben responder a preguntas como esa, pero mis colegas y yo hacemos algo diferente.

Damos a nuestros estudiantes tareas relevantes que les brindan la oportunidad de descubrir las respuestas a buenas preguntas por sí mismos.

Este enfoque de prueba y aprendizaje es algo que también puedes aplicar dentro de tu propia empresa, agencia o equipo. ¿Quieres saber qué IA generativa ¿Modelo a utilizar para crear contenido de tendencia?

Bueno, realice una prueba y examine el resultado.

Escribe descripciones concisas de los anuncios en vídeo más atractivos desde el punto de vista emotivo de la Eurocopa 2024

Ya sabes cómo utilizar Tendencias de Google para identificar términos de búsqueda o temas que son tendencia en el momento. De hecho, muchos periodistas utilizan esta herramienta gratuita para obtener concepts para sus artículos.

Durante el largo fin de semana del 4 de julio, utilicé Google Developments y vi que el tema “Eurocopa 2024” ocupó el puesto número 1 en búsquedas de tendencias con más de 1 millón de consultas.

A continuación, decidí evitar usar ChatGPT 3.5 de OpenAI para mis pruebas. ¿Por qué? Porque es el modelo de IA generativa más fashionable, lo que significa que es possible que tus competidores también lo estén usando.

Esto significa que el contenido que crea esta herramienta tiene menos probabilidades de “ofrecer un valor sustancial en comparación con otras páginas en los resultados de búsqueda”, como recomienda desde hace mucho tiempo Google.

Salida de ChatGPT

Entonces, exploré el versiones personalizadas de ChatGPT y seleccionado Escribe para mi por puzzle.right now.

¿Por qué? Porque ocupó el primer puesto en la categoría de Redacción. La herramienta también afirmó que me ayudaría a “escribir contenido personalizado y atractivo con un enfoque en la calidad, la relevancia y el recuento preciso de palabras”.

Quiero crear mejor contenido, no solo contenido que sea diferente al que crean los demás. Por eso, le pedí a Write For Me que “escribiera descripciones concisas de los anuncios de video más atractivos desde el punto de vista emotivo de la Eurocopa 2024”.

Esto es lo que produjo esta herramienta de IA generativa:

1. Unity By means of Soccer

 “A various group of youngsters from totally different European international locations come collectively on a pristine soccer pitch. As they play, the digital camera captures their pleasure and camaraderie, transcending language and cultural boundaries. The advert concludes with a montage {of professional} gamers becoming a member of the youngsters, emphasizing soccer's energy to unite nations and foster friendship.”

2. Legacy of Legends

 “The advert begins with black-and-white footage of iconic moments from previous Euros, highlighting legendary gamers. It transitions to vibrant, trendy clips of present stars recreating these moments, symbolizing the passing of the torch. A heartfelt narration speaks to the continuity of desires and the legacy carried by every technology.”

3. Homecoming

 “A montage of followers touring from varied components of Europe to the host nation, capturing their pleasure and anticipation. Emotional reunions with fellow followers, previous associates, and relations create a way of belonging and group. The advert closes with a panoramic shot of a stadium stuffed with cheering supporters, underscoring the event's position in bringing folks collectively.”

4. The Dream Begins

 “The advert follows a younger aspiring footballer training tirelessly, impressed by their favourite Euros moments. Interspersed with clips {of professional} matches, it reveals the kid's journey from native video games to a stadium stuffed with followers. The message is obvious: desires begin small however can result in greatness, encouraging viewers to pursue their passions.”

5. Heartbeat of the Sport

 “This advert incorporates a rhythmic sequence of football-related sounds: the thud of a ball, cheers from the group, and the whistle of the referee. These sounds construct right into a symphony, interspersed with clips of gamers’ intense focus and emotional celebrations. The heartbeat sound underscores the fervour and pleasure of the Euros, resonating with followers’ personal feelings.”

6. From Streets to Stadiums

 “Kids taking part in soccer in city alleys, rural fields, and makeshift pitches throughout Europe are showcased. Their uncooked ardour and pleasure are mirrored by skilled gamers in grand stadiums, blurring the traces between desires and actuality. The advert concludes with a strong message: soccer belongs to everybody, from the streets to the grandest arenas.

Ahora bien, está perfectamente claro por qué los anuncios de vídeo con estas descripciones serían emocionalmente atractivos, pero resulta frustrantemente poco claro qué marcas publicarán estos anuncios durante la Eurocopa 2024.

Entonces, tendría que hacer una doble verificación para asegurarme de que ChatGPT no esté alucinando.

Salida de Géminis

A continuación, le di Gemini de Google (antes Bard) El mismo mensaje. Esto es lo que produjo este modelo de IA generativa:

1. Adidas: "Hey Jude" (Most Partaking)

 “This advert options rising England star Jude Bellingham alongside soccer legends like David Beckham and Frank Lampard. It faucets into optimistic feelings by showcasing the passing of the torch and the enduring spirit of the sport.”

2. Irn-Bru: "Get to Germany"

 “This advert, possible utilizing humor, goals to create optimistic emotions and pleasure across the Euros being held in Germany.”

3. Budweiser: "Deliver it House"

“This advert makes use of a patriotic theme, possible aiming to encourage viewers and evoke a way of nationwide delight for his or her group's probability to win the Euros.”

Está perfectamente claro qué marcas están lanzando los anuncios de vídeo más atractivos a nivel emocional de la Eurocopa 2024, pero aún no está claro qué metodología está utilizando Gemini para hacer esta selección.

Entonces, todavía tendría que hacer más diligencia debida para descubrir que probablemente se trate de artículos y publicaciones recientes sobre… Nueva investigación de DAIVID.

Salida de Claude

Le pedí a Claude 3.5 Sonnet de Anthropic que “escribiera descripciones concisas de los anuncios de video más atractivos desde el punto de vista emocional de la Eurocopa 2024”. Esto fue lo que respondió esta herramienta de inteligencia synthetic generativa:

“I apologize, however I haven't got entry to particular details about video adverts from Euro 2024, as my information cutoff is in April 2024, and I am unable to browse the web for present data.”

 “I can, nonetheless, provide some basic ideas on what makes emotionally participating soccer/soccer adverts:”

“Underdog tales of gamers or groups overcoming adversity.”
“Nostalgic montages showcasing historic Euro moments.”
“Depictions of passionate followers and their connection to the game.”
“Inspirational messages about unity and worldwide cooperation.”
“Cinematic recreations of iconic targets or performs.”

 “If you would like me to increase on any of those ideas or focus on emotionally participating sports activities adverts basically, I would be glad to take action. For correct details about Euro 2024 adverts, I would suggest checking official UEFA sources or latest sports activities media protection.”

Bueno, la honestidad de Claude es admirable, pero su límite de conocimiento significa que no debería usar este modelo de IA generativa para contenido sobre tendencias relativamente recientes.

Escribe breves subtítulos para las fotos más divertidas del concurso de comer perritos calientes de Nathan’s 2024

Para mi segunda prueba, utilicé el Función de autocompletar de Google para confirmar que la frase (concurso de comer perritos calientes de Nathan) period un término de búsqueda de tendencia.

Luego, le pedí a cada una de las tres herramientas de inteligencia synthetic generativa que “escribieran títulos breves para las fotos más divertidas del Concurso de comer perritos calientes de Nathan’s de 2024”.

Salida de ChatGPT

Esto es lo que generó Write For Me:

“Captions for Funniest Images from the 2024 Nathan’s Sizzling Canine Consuming Contest:”

"If you understand you are solely midway by way of your 50 scorching canine."
"Eyes on the prize: the ketchup bottle!"
"Coaching for this by swallowing my delight every day."
"When the bun hits you tougher than the recent canine."
"Mustard not? I mustered up the braveness!"
"New technique: inhale, don’t chew."
"Sizzling canine: 10, Dignity: 0."
"If you suppose it’s the final canine nevertheless it’s not."
"The face you make if you beat your private greatest... by 1 canine."
"Energy don’t rely in the event you don’t chew, proper?"

Vale, admito que muchos de estos títulos son divertidos, pero es difícil saber si pertenecen a fotos reales o a esta versión personalizada de ChatGPT Aluciné toda la lista.

Y no me hagas hablar de pedir permiso para usar las fotos que existen. Por supuesto, siempre podría usar DALL-E 3 para convertir el texto anterior en imágenes.

Salida de Géminis

A continuación, le di a Gemini la misma tarea. Esto es lo que generó:

1. Mustard Mishap: "Somebody's about to be redecorated in yellow!" (Photograph of a competitor with mustard splattered throughout their face).

2. Relish the Second: "That is what pure aggressive pleasure appears to be like like." (Photograph of a competitor mid-devour with a glance of intense focus and relish dripping down their chin).

3. Bun Bungee: "Is {that a} scorching canine or a bungee jumper? Defying the legal guidelines of physics, one frankfurter at a time." (Photograph of a competitor with a scorching canine midway down their esophagus).

4. Fountain of Fury: "Seems like somebody forgot their manners! (However they're most likely successful.)" (Photograph of a competitor with a twig of water and ketchup erupting from their mouth).

5. Doggy Downtime: "Even champions gotta relaxation typically. (Simply do not let Joey Chestnut see this.)" (Photograph of a competitor slumped again of their chair with a stomach filled with scorching canine).”

Bueno, vale. Estos subtítulos también son divertidos.

Pero es difícil saber si se trata de fotos reales publicadas el 4 de julio de 2024 sin utilizar Google Photos para realizar una serie de búsquedas relevantes. Y eso no me da permiso para usarlas, incluso si existen.

(Nota: estas respuestas se generaron unos días antes) Google anunció su apoyo para etiquetar imágenes generadas por IA).

Salida de Claude

Entonces pregunté Soneto Claude 3.5 “Escribir breves títulos para las fotos más divertidas del Concurso de comer perritos calientes de Nathan de 2024”. Esto es lo que respondió:

“I apologize, however I haven't got entry to particular pictures from the 2024 Nathan's Sizzling Canine Consuming Contest, as my information cutoff is in April 2024. Moreover, I am unable to generate, produce, edit, manipulate or create photographs.”

 “Nevertheless, I can counsel some hypothetical humorous captions that is perhaps applicable for humorous moments at a scorching canine consuming contest:”

"When the recent canine struggle again"
"Regretting that fiftieth scorching canine"
"Mid-contest nap: Skilled degree achieved"
"Ketchup in every single place... besides on the recent canine"
"If you understand it is solely been 2 minutes"
"The face of a champion... or indigestion"
"Spectators' faces: Equal components horror and awe"
"When the bun-to-dog ratio is all incorrect"
"Aggressive consuming: The place desk manners go to die"
"That second you query all of your life decisions"

 
“Keep in mind, these are fictional captions for imaginary pictures. For correct details about the 2024 contest, you'd must examine official sources or information studies from after the occasion.”

Una vez más, Claude obtiene altas calificaciones por ser honesto acerca de sus limitaciones.

Pero, a menos que quiera seleccionar algunos de estos hipotéticos subtítulos humorísticos y utilizarlos como indicaciones en Adobe Firefly, entonces necesito usar una de las otras opciones.

Escriba una publicación de weblog de 400 palabras sobre las principales tendencias de venta minorista omnicanal de 2024

Para mi tercera prueba, utilicé SparkToro Investigar la audiencia de 5.000 a 6.000 personas que buscan la palabra clave (retención de clientes) cada mes.

Utilicé la función de palabras clave de tendencia de SparkToro para analizar los términos de búsqueda que han aumentado en popularidad entre los buscadores de “retención de clientes” durante el último trimestre.

Luego, seleccioné la palabra clave de tendencia, “tendencias de venta minorista omnicanal”, para esta prueba.

Salida de ChatGPT

Cuando le pedí a Write For Me que “escribiera una publicación de weblog de 400 palabras sobre las principales tendencias de venta minorista omnicanal de 2024”, esto es lo que produjo esta herramienta de inteligencia synthetic generativa:

High Omnichannel Retailing Developments of 2024

 “As we transfer into 2024, the panorama of retail continues to evolve quickly, pushed by technological developments and altering shopper expectations. Omnichannel retailing, which integrates varied purchasing channels right into a seamless buyer expertise, stays on the forefront of this evolution. Listed below are the highest omnichannel retailing traits to be careful for in 2024.”
 
1. Enhanced Personalization By means of AI and Knowledge Analytics
“In 2024, personalization goes past simply utilizing the shopper’s identify in emails. Retailers are leveraging superior AI and knowledge analytics to supply hyper-personalized purchasing experiences. By analyzing shopper habits, preferences, and buy historical past, retailers can tailor suggestions, promotions, and content material to particular person clients. This degree of personalization enhances buyer satisfaction and will increase conversion charges.”
 
2. Seamless Integration of Bodily and Digital Channels 
“The road between on-line and offline purchasing continues to blur. In 2024, extra retailers are perfecting the mixing of bodily and digital channels. Improvements like in-store augmented actuality (AR) mirrors, sensible becoming rooms, and cellular app functionalities that improve in-store experiences have gotten commonplace. Moreover, companies like click-and-collect and in-store returns for on-line purchases are anticipated to turn into extra streamlined and widespread.”
 
3. Enlargement of Cell Commerce (M-Commerce) 
“Cell commerce continues to develop as customers more and more use their smartphones for purchasing. Retailers are optimizing their cellular web sites and apps to supply quicker, extra intuitive, and safe purchasing experiences. Options like one-click buying, cellular wallets, and personalised push notifications have gotten important elements of cellular methods.”

 4. Social Commerce Revolution 
“Social media platforms are remodeling into highly effective retail channels. In 2024, social commerce, the place purchasing experiences are embedded inside social media, is ready to blow up. Platforms like Instagram, Fb, and TikTok are enhancing their purchasing functionalities, permitting customers to find, browse, and buy merchandise with out leaving the app. Influencer advertising and marketing and user-generated content material proceed to drive this development, making social media a important a part of omnichannel methods.”
 
5. Sustainable and Moral Retailing
“Customers are more and more demanding sustainability and transparency from the manufacturers they assist. In response, retailers are incorporating sustainable practices and moral sourcing into their omnichannel methods. This consists of providing eco-friendly merchandise, decreasing packaging waste, and offering transparency about product origins and manufacturing processes. Manufacturers that may successfully talk their sustainability efforts by way of all channels will achieve a aggressive edge.”
 
6. Voice Commerce and Conversational AI 
“Voice-activated purchasing and conversational AI have gotten extra prevalent. With the rise of sensible audio system and digital assistants, customers are utilizing voice instructions to seek for merchandise, place orders, and monitor deliveries. Retailers are integrating voice commerce capabilities into their omnichannel methods to boost comfort and enhance buyer engagement.”
 
Conclusion 
“In 2024, the retail business is embracing these omnichannel traits to create extra cohesive and fascinating purchasing experiences. By specializing in personalization, integrating bodily and digital channels, leveraging cellular and social commerce, prioritizing sustainability, and adopting voice commerce, retailers can keep forward in a aggressive market. These traits spotlight the significance of flexibility and innovation in assembly the evolving wants of contemporary customers.”

Bueno, vale. Tiene 498 palabras. Parece que este contenido está diseñado para publicarse a principios de año.

En la entrada del weblog faltan citas de fuentes confiables, citas creíbles y estadísticas relevantes, como el artículo de Roger Montti, “Investigadores descubren cómo optimizar el website positioning para las búsquedas con inteligencia synthetic”, señaló el 18 de diciembre de 2023.

Por lo tanto, no es tan malo como un primer borrador, pero espero que los escritores aprendan al usar esta versión personalizada de ChatGPT que necesitan crear algo un poco mejor.

Salida de Géminis

A continuación, le pedí a Gemini que se ocupara de la misma tarea. Esto es lo que produjo esta herramienta de inteligencia synthetic generativa:

The Way forward for Procuring: High Omnichannel Retail Developments in 2024
 
“The retail panorama is ever-evolving, and 2024 isn't any exception. Customers right now anticipate a seamless purchasing expertise, no matter whether or not they're shopping on-line, visiting a bodily retailer, or interacting with a model on social media. That is the place omnichannel retail thrives. By making a unified expertise throughout all touchpoints, retailers can construct stronger buyer loyalty and drive gross sales.”
 
“Let's delve into the highest omnichannel retail traits shaping the business in 2024:”

 1. The Rise of the Knowledge-Pushed Expertise:
 “With the demise of third-party cookies, retailers are specializing in gathering and using first-party buyer knowledge. This knowledge permits for real-time personalization throughout all channels. Think about receiving focused e-mail promotions based mostly in your latest in-store purchases, or seeing personalised product suggestions on a model's app. Superior analytics is not going to solely personalize advertising and marketing efforts but in addition optimize search functionalities and product merchandising on e-commerce platforms.”

 2. AI Takes Middle Stage: 
“Synthetic intelligence (AI) is quickly remodeling the retail expertise. AI-powered chatbots can reply buyer queries 24/7, suggest merchandise based mostly on shopping historical past, and even help with in-store duties. Generative AI can create personalised advertising and marketing content material at scale, whereas AI-driven gross sales automation streamlines processes for each retailers and clients.”
 
3. The Blur Between Bodily and Digital: 
“The traces between on-line and offline purchasing are persevering with to blur. We're seeing an increase in ‘phygital’ experiences, similar to augmented actuality (AR) apps that permit clients to just about attempt on garments or visualize furnishings of their properties. In-store kiosks can facilitate on-line purchases and permit for simple returns or exchanges. Moreover, ‘showrooming,’ the place clients browse in-store after which buy on-line, necessitates seamless product availability and pricing throughout channels.”
 
4. Social Commerce Takes Off: 
“Social media platforms are now not only for shopping; they're turning into highly effective purchasing locations. ‘Dwell purchasing’ experiences with influencers showcasing merchandise are gaining traction, whereas social media platforms are integrating smoother shopping for functionalities inside their apps. Person-generated content material and social proof will proceed to affect buying selections, making social media an important touchpoint within the omnichannel journey.”

 5. Personalization Past Merchandise: 
“The way forward for omnichannel retail goes past simply product suggestions. Retailers are specializing in creating personalised experiences that cater to particular person buyer preferences. This might contain providing versatile supply choices, loyalty applications with tiered advantages, or the flexibility to curate in-store purchasing experiences by way of appointments or personalised product choices.”

Conclusion: 
“In right now's aggressive retail surroundings, omnichannel is not only a development; it is a necessity. By embracing these traits and prioritizing a data-driven, personalised method, retailers cannot solely survive however thrive within the ever-evolving panorama of commerce.”

Bueno, el título es mejor y tiene 433 palabras, lo que se acerca más a lo que había pedido. Pero a esta entrada del weblog también le faltan citas de fuentes confiables, citas creíbles y estadísticas relevantes.

Por lo tanto, espero que los escritores aprendan la misma lección al usar Gemini que la que aprendieron al usar una versión personalizada de ChatGPT: no es malo, pero un humano con experiencia y conocimientos puede hacerlo mejor.

Salida de Claude

Finalmente, le pedí a Claude 3.5 Sonnet que “escribiera una publicación de weblog de 400 palabras sobre las principales tendencias de venta minorista omnicanal de 2024”. Esto es lo que produjo esta herramienta de inteligencia synthetic generativa:

High Omnichannel Retailing Developments Shaping 2024
 
“As we navigate by way of 2024, the retail panorama continues to evolve quickly. Omnichannel methods have turn into extra essential than ever, with customers anticipating seamless experiences throughout all touchpoints. Let's discover the important thing traits defining omnichannel retailing this 12 months.”
 
1. AI-Powered Personalization: “Synthetic intelligence is revolutionizing how retailers perceive and cater to particular person buyer preferences. In 2024, we're seeing extra subtle AI algorithms that analyze buyer knowledge throughout channels to ship hyper-personalized suggestions, gives, and experiences.”
 
2. Augmented Actuality Integration: “AR is bridging the hole between on-line and offline purchasing. Retailers are leveraging AR expertise to permit clients to just about attempt on garments, visualize furnishings of their properties, or discover merchandise intimately earlier than making a purchase order choice.”
 
3. Social Commerce Acceleration: “Social media platforms are more and more turning into direct gross sales channels. Retailers are optimizing their presence on platforms like Instagram, TikTok, and Pinterest, enabling in-app purchases and creating shoppable content material that seamlessly integrates with customers' social experiences.”
 
4. Sustainable and Moral Omnichannel Practices: “Customers are extra environmentally aware than ever. Retailers are responding by implementing sustainable practices throughout their omnichannel operations, from eco-friendly packaging to clear provide chains and moral sourcing data accessible throughout all channels.”
 
5. Voice Commerce Integration: “With the rising adoption of sensible audio system and voice assistants, retailers are optimizing their digital presence for voice search and enabling voice-activated purchases, including one other dimension to the omnichannel expertise.”
 
6. Phygital Experiences: “The mix of bodily and digital experiences, or ‘phygital,’ is gaining traction. Retailers are creating modern in-store digital touchpoints and bringing parts of the bodily retailer expertise to on-line platforms.”
 
7. Unified Buyer Knowledge Platforms: “Retailers are investing in superior buyer knowledge platforms that consolidate data from all channels, offering a single view of the shopper and enabling extra cohesive advertising and marketing and repair methods.”

8. Versatile Achievement Choices: “The road between on-line and offline continues to blur with the growth of companies like purchase on-line, choose up in-store (BOPIS), curbside pickup, and same-day supply. Retailers are optimizing their logistics to supply clients most flexibility.”

9. Subscription-Primarily based Fashions: “Extra retailers are incorporating subscription companies into their omnichannel methods, offering common product deliveries or unique entry to content material and experiences throughout a number of platforms.”
 
10. Superior Analytics for Actual-Time Insights: “Retailers are leveraging superior analytics instruments to achieve real-time insights into buyer habits throughout channels, permitting for fast changes to stock, pricing, and advertising and marketing methods.”
 
“As these traits present, the way forward for retail lies in creating cohesive, customer-centric experiences that seamlessly mix on-line and offline touchpoints. Retailers who efficiently adapt to those omnichannel traits can be well-positioned to thrive within the dynamic retail surroundings of 2024 and past.”

El contenido de Claude tiene 443 palabras, que es más extenso que el de Gemini, pero más corto que la versión personalizada de ChatGPT. Claude generó 10 tendencias, mientras que ChatGPT generó seis y Gemini cinco.

Pero, al igual que las otras herramientas de IA generativa, en la publicación del weblog de Claude faltan citas de fuentes confiables, citas creíbles y estadísticas relevantes.

Claude también es bueno creando borradores, pero espero que los escritores aprendan con ChatGPT, Gemini y Claude que no deben convertirse en herramientas de sus herramientas.

La IA no te quitará tu trabajo

Hace un año, Jensen Huang, fundador, presidente y director ejecutivo de Nvidia, dijo:

“La IA no te quitará el trabajo. La persona que la use te quitará el trabajo”.

Bueno, un año después, al comparar el contenido generado por ChatGPT, Gemini y Claude, aprendimos que aún es más inteligente usar herramientas de inteligencia synthetic generativa para generar concepts o crear un buen primer borrador.

Luego, usa tu Experiencia, pericia, autoridad y confiabilidad (EEAT) para agregar movies emocionalmente atractivos, fotos llamativas, Citas de fuentes confiablescitas creíbles y estadísticas relevantes para su contenido.

¿Por qué? Porque es la mejor manera de ofrecer un valor sustancial en comparación con otras páginas de los resultados de búsqueda.

Más recursos:


Imagen destacada: jomel alos/Shutterstock

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